Symmetrica
Corporate rebranding
Background:
Symmetrica is among the largest producers of vibropressed paving in Romania. Having the advantage of nationwide coverage, through the five factories located in the mainr regions of the country, a professional background of over 20 years and a dedicated team of over 400 people, which was concerned with developing its own production lines, Symmetrica easily claimed the leadership position in the industry. A position that needed to be sustained at communication level as well.
Solution:
The new Symmetrica brand is built around the idea of sustainability. Their slogan, Long Lasting Ties, speaks about the products resistance over time, but also about Simmetrica’s people way of being. People who appreciate long lasting relationships founded on trust, whether it's teamwork or business partnerships.
In building their identity, we have used the infinity symbol to capture the idea of continuity. All communication conveys the idea of a lasting relationship, from the photo style to the graphic language used in communication materials (product icons, symbols, etc.). Rigor and reliability, specifics of the industry, are captured with the help of colors, fonts, and also with the help of ordered and well-structured design.
