Product and Promotional Material Design (print and digital) for a craft brewed beer from Italy.
Birrificio Matildico's first product was named Complicata (complicated, in italian). I was asked to define an identity, find a right payoff and adapt it with an existing logo (by Caspar). As the beer itself was not "complicated" but rather a classic Real Ale, the payoff came naturally: Semplicemente Birra (simply beer).
I created all product brand elements adapting them to the term "simple": bottle labels have a simple beer label shape, packaging is illustrated with containing beer bottles, flayer is bottle shaped, and so on.
The 75cl bottle label. We opted for a single wrap-around label rather than having two labels, front and back.
Bottle neck labels and caps. A part of the necker, the one with the URL printed on it, was purpously left not attached.
Vector illustration of the 75 cl Complicata bottle.
Vector illustration of the combined 75 cl Complicata bottles with company banner.
Box packaging for bottle transport and shipping. There are two sizes: nine 75cl bottles and sixteen 50cl bottles.
Exhibition box with three bottles and bottle-shaped flyers.
As the beer is sold also white-labeled, I have adapted the existing label to be customized with the other brands.