This project was presented to use in Identity Systems (a branding) class. We were asked to rebrand the company’s logo as well as come up with an added bonus to the company’s identity system. I worked closely with my partner with the logo design. However we connected the added bonus separately.

Space travel technology for the average human is not too far in the future. Blue Origin is a space exploration company that has created an opportunity for aspiring astronauts to make trips into the orbit. Blue Origin has designed a rocket that can make multiple trips. This experience happens over a long weekend. The visitors stay in an all inclusive hotel while going through the extensive training, needed for this adventure. Origin’s goal is to create an exciting and informational journey. 

With this rebrand project the goal was to simply show what Blue Origin does, visually. We decided to rename Blue Origin to simply, Origin. We decided to keep the logo’s color blue and it seemed unnecessary to say and see blue. The goal of this trip is to see the Earth from orbit, so Origin seemed fitting. We started with a typeface called James Clover. What was intriguing about this typeface was the G. We slowly turned the logo into a custom designed Bauhaus inspired typeface. We took what we used to be the G and rotated it turning it into the O. We saw the O as a visual story of what you would do in the rocket. Start from the center origin, go into orbit and come back around. This O works for an icon logo as well as an app icon.