Balholm is a family owned farm orchard located deep inside the Sognefjord of Norway, an area historically known for its abundant fruit production. We were asked to create a brand platform for a new ecological apple brandy to tap into the renewed interest in nordic food and beverage traditions. The client was looking for a flexible way to convey the many stories and anecdotes historically important for the village of Balestrand and associated to fruit.
Distillation of fruit liquor used to be common in Norwegian farms with a fruit garden. The tradition of micro distillation is experiencing a revival in Norway thanks to a new law allowing for spirit distilling. To celebrate this renaissance we wanted to keep the fruit at the centre of the product as symbol of a genuine farm product.
We created a solution inspired by the language and typography of vintage fruit wrappers, creating an intuitive link to fruit/apples allowing a flexible naming and visual storytelling for future extensions in the range.
Illustration by Frode Skaren (byHands)
Custom typography Stefan Ellmer
Photo Sigve Aspelund (Tinagent)