Tomatdesign has finished the project of re-branding of Syssoft company. Syssoft is one of the leaders in Russian software distribution market. According to their plans, they want to keep their current position as well as maintain their strong sides, among which there’s a professionalism, a smart economy policy, that allows to keep the price level as one of the most attractive for clients.
Studying the soft market we revealed that most players used to build their visual communications in early 90-s or 2000-s, without any clear positioning as well as without a clear link to the software sphere. We suggested our client to position as a discounter in this market and to turn their visual identity in more professional, more «software-looking» way in order to be closer to main representatives of target audience – programmers, engineers and system administrators.