Sudanese Restaurant: Branding
For our summer brief, we had to create a cool trendy Sudanese Restaurant for 20 - 40 year olds.
I had to research into Northern and Southern Sudanese culture, and see what they ate and drank. I decided to incorporate the sun and water to represent the environment there. Also, the dish "ful" is a well known sudanese dish. I took the word and made it into the English word. As in "I'm full up." The "L" is also in the shape of a fishing hook to shown how much they fish there.