Girl Scouts of Northern California
Projects from 2016 - 2017
After I graduated from Berkeley, I found a job as a graphic designer for the Girl Scouts of Northern California. As part of the marketing and communications team, it was my job to deliver web graphics, email marketing, promotional content, social media graphics, and more. Below are some of my biggest projects leading up to now. I carefully followed the Girl Scout branding while giving my own creative flare to keep these graphics fresh and aesthetic.
Hear from our Members Infographic // September 2016
One of my first projects was to create a fun and simple infographic with statistics and input from previous Girl Scout members, parents, and troop leaders with a goal of recruiting more scouts, parents, and troop leaders. I was given a lot of different statistics and quotes. My challenge was to integrate everything into one cohesive piece that is easily understandable.
G.I.R.L Activity Sheet for Girls and Parents // October 2016
As part of our membership recruitment and renewal plan, I had to come up with a fun and exciting activity sheet for the girls and an informative checklist for the parents. After my team brainstormed the idea of a "space journey" with planets and stars, I went on to create a cute two-page activity sheet for girls (top image) and a checklist for parents (bottom image). This activity guide and checklist was acclaimed by our C.E.O and she brought it to a nationwide Girl Scout council conference to share with other state troops.
Holiday Headers // November, December 2016
After a few months of creating online publications, my role changed to focus more on creating web graphics, email newsletter heroes, and social media graphics. These fun headers were created for the different holiday seasons coming up.
Cookie Countdown Graphics // January 2017
This was one of my favorite projects! To promote the upcoming Girl Scouts cookie sales this year, I created a series of countdown-to-cookie graphics that were shared across all our social media channels. They were wildly popular, with many people resharing on Facebook, reposting on Instagram, and retweeting on Twitter.
STEM and Star Party Patch // October 2016 & February 2017
One of the coolest things I get to create are actual badges for Girl Scouts. These badges are given to girls that complete various programs from our council. Being able to see my creations come to life and seeing girls wear them on their badges is super fulfilling!
Pinterest Graphics // February - June 2017
The team launched our troop leader blog this year filled with resources for troop leaders and parents to help their girls have the best Girl Scout experiences. We also started to utilize Pinterest to generate more traffic to the blog and our website. As a result, I was put in charge of creating all graphic related assets for Pinterest and the blog. Along with these Pinterest graphics, I also created matching web heroes to promote the blog on our home page. It was a new challenge to come up with graphics for a completely new social media platform that I haven't used in the past. But I'm enjoying and learning a lot from this new challenge that pushes my creative limits. For all of these graphics, I am given almost no art direction - only the title of the blog post and a corresponding photo. I love having the freedom to create these on my own and I challenge myself to create unique graphics every time, even if I feel like I am running out of ideas.
I have learned so much from working for Girl Scouts so far. There's been a lot of design block, self-teaching, trouble shooting on my own, and coming up with my own art direction. I look forward to learning and growing more as a graphic designer through Girl Scouts or Northern California.