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AVEC JOIE Fragrance Packaging
Avec Joie

Packaging, Branding
Avec Joie (meaning “with joy”), is a fragrance with a fresh oriental floral scent, dedicated to women who are confident and sophisticated, strong yet romantic. The design of the bottle is inspired by the warmth of sunlight, the elegance of petals, and the joyfulness of hot air balloons. As you slowly tilt the bottle, it shifts from a balloon to light flower petals. Each perspective creates its own unique shape. 
The main challenge of this project was to transform smell into a visual experience; how scent represented age, life style, characteristics, color pallet, texture, material, or even food choices. This was an interesting and new process for me.
Process |
AVEC JOIE Fragrance Packaging