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Identity and brand design for Gastown's favourite sandwich shop, Meat & Bread.

The studio was approached to create a strong, masculine identity and brand design which communicates the restaurant’s simple and uncomplicated offer.

With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out. 

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