Identity redesign for an organisation which, through its services supports an ethical and moral cause. The identity should communicate the worthwhile nature of the service through web design, donations box and promotional posters. Anxiety UK was the charity chosen for this project and first of all I decided to re-name the organisation, since there is another called almost the same. Through research about them, their history and services I ended up with ONE:ONE as the new name, designed as an ambigram relating to an empathy concept.
Within the poster there are phrases that use a part of the logo, the word one combined into the whole phrase, calling for help or communicating the cause of the charity. The use of a new palette of colours was essential, as the previous use of them was more related to an eco-nature theme. The use of gradients and duotones with turquoise and violet was aimed to evoke relaxation and calmness.
I designed this custom-made pictograms for the new website, including on them the colon of the logo. The essence of the charity is still there, empathy, relationships one:one.
The website was the one suffering more changes, as the previous one was all full of unnecessary information and items, calling for the stress of users; this needed to change because sufferers of anxiety struggle while dealing with a lot of things at the same time, it is when they feel overwhelmed. A new fresh, aesthetic and minimal look was designed, much more friendly for the user (sufferers or donors).
Promotional poster calling for help and communicating the ethic cause of the charity
