After 25 years of providing information and helping local community newspaper, Wiadomości Wrzesińskie needed an update of its visual communication and a digital strategy to maintain its position as a modern local information hub.

In order to ensure unified visual communications across all channels of content distribution, I proposed a new visual identity and strategy of new products development.

Relying on the new visual identity, I refreshed the newspaper's layout, designed a new website and a mobile application, created micro-sites presenting new products as well as prepared animations for a TV department.