Joseph Knight's profile

Nfinity - New "Phoenix" Shoe Launch

Full-Page Ad for Nfinity's "Phoenix" Shoe
See the original article at JosephKnight.com
The new Phoenix cheer-leading shoe by Nfinity was a bold step in the science of athletic shoe support and therefore called for a bold presentation to the public. A simple photograph of the model was provided (barefoot and all), shoes were shipped to my door for photographing, and offered was the simple request of, “give her flaming wings”.Extending her clothing, leg paint, and adding a custom mask was quite tricky and all painted by hand; but the real difficulty was in photographing the shoes at just the right angle for placement on her feet. Sure a scantily clad flaming beauty in sneakers looks a slight bit odd at first glance but it certainly catches your attention when thumbing through the pages.
Before and After
Left: The provided stock image
Right: The end result with all but the shoes painted digitally with Photoshop.

The original photo (left) had the start of a nice body paint design that the client desired to continue throughout the leg. The pattern was extended digitally with Photoshop (right) and similar light reflections and skin texture applied where necessary in order to maintain a realistic appearance.
Nfinity - New "Phoenix" Shoe Launch
Published:

Nfinity - New "Phoenix" Shoe Launch

Nfinity’s launch of their new athletic “Phoenix” shoe needed a full page spread for various industry related magazines. Believe it or not, painti Read More

Published: