Blessings for My Daughter
This was originally an open brief during my time studying Visual Communication. I redid this project recently as I would like to revisit past ideas and to see how much my illustration has grown.
In this personal project, I decided to use Daughter’s Day as a way to market Crabtree & Evelyn's floral fragrance range. Illustrations are created based on the language of flowers and personifying them into 4 different daughters. By doing so, parents can feel a connection with each fragrance as they now carry similar characteristics as their own daughters. Each fragrance also comes with a limited edition gift card that allows them to write their well wishes at the back.
Love, Joy, Sweetness
The endearing, sweet and lovable daughter
Purity of Heart, Innocence, Humility
The shy, reserved and pure daughter
Devotion, Grace, Calmness
The graceful, mature and calm daughter
Endurance, Victory over Hardship, Exploration
The strong, ambitious and independent daughter
