Organising Idea & Strapline: Wild denim from Japan

When it comes to purchasing high-end jeans, we discovered that people want to buy from the brands that they want to be associated with. A real USP that we found with Snake and Dagger is the way in which they take their finishes to the extreme when compared to other brands on the market - we wanted to translate the rawness and wild nature of the product through our campaign.

The following is a storyboard for a fly-on-the-wall style mockumentary for the Wild Denim From Japan campaign:

To extend this: We would hope to attend London fashion week and hold demonstrations of gymnasts jumping into the jeans (like so). Looping Boomerang videos will be made of the stunts, in order to post to Instagram.