E-ONE Website Redesign & Composites
Freelance design for Frankel Media Group
Freelance design for Frankel Media Group
Having worked with E-ONE in previous years and because of the success of those campaigns I was contacted and contracted by Frankel Media Group(FMG) as soul designer when they decided to pursue E-ONE as a client. After they received the winning offer from E-ONE I met with FMG to begin planning the development and design of the website redesign. Below is the new and improved E-ONE website design.
The first two images below show how the Webite will appear upon initial and return visits. Upon first visit, a "QuickLinks" feature will be expanded to help introduce the viewer to E-ONE.
Upon returning to the site, the viewer will notice that the "QuickLinks" feature is retracted but maintains its location at the top of the site and still accessible by simply clicking the tab that still appears at the very top of the page. Because the "QuickLinks" feature is retracted on return visits, the lower half of the page with featured navigation and information is now readily viewable.
Upon returning to the site, the viewer will notice that the "QuickLinks" feature is retracted but maintains its location at the top of the site and still accessible by simply clicking the tab that still appears at the very top of the page. Because the "QuickLinks" feature is retracted on return visits, the lower half of the page with featured navigation and information is now readily viewable.
The below image is of the main navigation's drop down menu option. This drop down menu features the secondary navigation as well as an image treated with a light driven to add to any great images charm but also to amplify any mediocre image that may need to be used to some level of similarity to the rest of the site.
Below is an example of the websites Product Page. Each product page features an isolated truck that has been touched up to appear as though it were shot in a properly lit, white studio. A reflection and shadow was added to each truck to increase it's studio charm and add an elegant and classy feel to the product pages.
The main isolated vehicle will appear above the fold while the secondary images and product information appears below.
The main isolated vehicle will appear above the fold while the secondary images and product information appears below.
The next several images show the homepage slider image options I created in both an unobstructed and in use manner. These images are complete photo-composites I designed using product images provided by E-ONE (firetrucks) and stock imagery. To bring the many images together into one whimsical image I utilized man lighting, coloring, blending, brush and blur techniques. Each image is composed of at least 3 different images. I plan to add a composite image breakdown to my portfolio in the near future using the first slider image.
The first image below is used as the main slider image shown on the homepage design above.
The first image below is used as the main slider image shown on the homepage design above.
The slider image below is also a multi-image composite designed to showcase the product (truck) in its ideal environment.
The slider image below is composed of over eight images. All product images (trucks) were provided with different tonality, lighting and coloring and required heavy lighting and retouching to work together. They were also provided with no lights on and very dull. I added headlights to the trucks to increase the drama and allure of the products.
