CURTIN STUDENT GUILD

THE PROBLEM
Curtin Student Guild are at the heart of student life on campus. As managers of a large portfolio of assets and sub-brands on campus, the Guild needed to re-engineer and reposition their offerings to ensure they remained the group that contributes the most to the student.

The Guild required a brand that could represent both the seriousness of their student advocacy, support and services, as well as the liveliness of events, activations, retail and F&B outlets.

THE SOLUTION
A vibrant, bold and flexible identity that can be as brash as a toga party, or as industrious as a student protest. Taking inspiration from stencil and street art, the identity gives the Guild a voice of being active, collaborating and doing. The stencil logo is a canvas for whatever students see fit – it can be stencilled over, under, in or on anything, giving students ownership of the brand.

Fundamentally, it speaks to the collective strength of the Guild, whilst emphasising that they are creating and assembling the diversity of campus life.