DelRayo is a design and fashion shop that transformed a car sell store into a place full of venezuela creativity.

Their colors: white and black and a lighting made of thin lines conform the visual part of the project. But Caracas city light reality made that their white exterior facade were bad with transient´s retinas. This also made the store look closed, because the interior light wash´t enough to compensate the exterior one. 

The challenge was to integrate colors to their monochromatic aesthetic, solve the interior-exterion lighting problem and at the same time give more importance to the name and logo of the store.

I represented the evolution of the white and black of their visual identity towards a more colorful reality, plashing every step of saturation and desaturation. This concept gave the chance of being able to work with a low key palette that reduced the excess of light. It became a more kind corner and increased the traffic of people into the store, that now everyone can see it´s open.