What Do You Hate?
Advertising project where the goal was to turn something you hate into a strategy. My hate is wearing glasses, defining the "enemy" as streaks, fog, water stains, scratches. The product is Eyezen Protective Lens. The stand is protect your vision. The above ad campaign is my solution to represent the protective quality of the lens.
What Do You Hate?
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What Do You Hate?

Advertising project creating a strategy from something you hate. I hate wearing glasses. A product to fix that is Eyezen. An "enemy" to the produ Read More
5
130
1
Published:

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