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    Using guerrilla advertising, this campaign cleverly places Car2Go into popular Brooklyn and Queens locations. With Brooklyn Bowl as an example, t… Read More
    Using guerrilla advertising, this campaign cleverly places Car2Go into popular Brooklyn and Queens locations. With Brooklyn Bowl as an example, the brand appears throughout the environment in unexpected but appropriate ways. I focused on the user experience as a way to raise awareness that Car2Go is appearing throughout their home as a new way of transporation. Read Less
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Parking Spot Detail