This is another branding proposal project that I worked on while I interned at Ridge Media, LLC. I had a lot of fun playing around with ideas for this project. The client wanted to change the logo of his sandwich shop and wanted the logo to have more an emphasis that it was a sandwich shop. I began by looking at clip art of bagels, and sandwiches as a way to kick start my brainstorming process and get an idea of how exactly to create a bagel sandwich that would work as a part of a logo. Then I began making some rough (very rough, turns out sandwiches aren't very easy to draw) sketches and then after any sheets of paper, and many hours of messing around with the drawing I used adobe capture to bring my drawing into Illustrator and begin adding color and airing the sandwich I had created with different fonts and configurations. I decided to go with a simple, sans serif font because it was important that the texted didn't distract from the sandwich and that they worked together to be a cohesive design. I pick the font because when I saw it for some reason it just worked, when I paired it with the graphic of the sandwich I just knew that it was the right one. The straight, bold, simple font complemented the complex, curvy design of the sandwich.

When I created the image below I was very excited about it. I had shown the client multiple variations of the design, and in each proposal I included a mock up of what each variation of the logo might look like on a store front. Before the last proposal he asked if it would be possible to see what it would look like on the awning that hung outside of his restaurant, I said that I would give it my best shot. I took a photo of the outside of the shop into photoshop and did the best I could to create my own mockup where before I had been using pre-made mockups that I just had to drop the file into. I ended up being extremely surprised and pleased with the result.