Circuit City Informational pop-ups
When I first came to Circuit City, I inherited a handful of product categories that required a complete overhaul, from standardizing bullet points to writing more non-techie copy. After doing a complete overhaul of home theater, Blu-Ray/DVD, home audio, GPS, speakers, and wires and accessories, I set my sites on creating informational pop-ups for the casual (read: non-techie) customer. These pop-ups were devised with buyers and, when a customer clicked on a small icon on each product page, were given this more plainspeak way to understand what they were looking at.
