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WhereToGo Project- Service Design
This concept was created by myself. The execution of this process took place with me and one other person. The driver for this concept came from a situation in my life where my daughter is allergic to nuts and I realised on a business trip to Turkey that it could, in the future, be difficult to take her to a place like that where nuts are everywhere and can be unknowingly in food. It made me wonder how to filter out known dangerous spots for travel.  

Time frame: 2 months 
Employer: none- own project for a course
Methods and tools: Ideation, Interviews, Online survey, Customer journey map, Personas, Paper prototyping, Simple digital prototyping, Storyboarding 
What we designed: a tool to help people make better and faster travel destination decisions.
Initial research was done via an online survey and in person interviews conducted by both myself and my partner. We also did the insight gathering together.
Using the prototype created above in the POP (now marvel) app, we were able to get real users to try it out. The prototype feedback came in and we adjusted the details that were causing problems such as confusion or lack of clarity. There were also ideas for additions that we added. 
Our end-to-end storyboard and journey allowed us to think about how a person would come to look for and use our service as well as where they would head next once they had finished the process. This in itself allowed us to delve into the business case
WhereToGo Project- Service Design
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WhereToGo Project- Service Design

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41
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Published:

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