Mock packaging design for mock cookies from a mock company.
This project was created as part of an academic assignment to create cookie packaging for consumer retail. My idea for this project was to create bold yet sophisticated packaging that women could feel comfortable walking to supermarket till with just this box of cookies and a bottle of wine.
A limited palette and clean typography create an upscale appeal. The pop of a bold accent color and playful copy keep the packaging from feeling staid or too mature for the target audience.
This project was created entirely in Illustrator. The cookies are illustrations of their real world counterparts – though photography could be substituted if the client requests.