Plywood Presents 2012

Identity, Design of Branding Materials, Illustration, Video Production
The creative direction and design for Plywood Presents 2012 pursued an embodiment of the event's goal to create a healthy dialogue surrounding social innovation between business leaders and creative professionals. Juxtaposing modern aesthetic through clean typography, photography, and infographics next to rich, illustrative typography and elements through hand-drawn components, the design sought to visually marry business and creativity - as well as complement the architecture and style of its retro-regal venue in the heart of the Buckhead community.
Top photograph, and all subsequent event photography, courtesy of Michelle Marie
The Identity
Key Assets
Photograph by Russell Shaw
Photograph by Russell Shaw
Branding Materials for the Event
Attendee Bag (with Gifts from Sponsors)
Custom designed satchel, made from upcycled vinyl billboard material
Event Notebook
Intro Videos for Presenters
Taking from the custom speaker "biography" videos on the website (shown below), a 15-second spot was created for each presenter as she or he came onto the stage.
Director/DP/Illustrator/Editor: Russell Shaw
Music: "Seven Digit Clock" by Charles Atlas (
Website Design
Chalk Art Announcing "Atlanta Innovations" Giveaway Contest
Website Articles
Four custom designed PDF documents from authors: Jeff Shinabarger, Charles Lee, Sarah Robinson, and David Hieatt. They can be downloaded from
Biography Videos for Presenters
Director/DP/Illustrator/Editor: Russell Shaw
Copywriter/Voice Over: Jeff Shinabarger
Identity for the Plywood Presents Problem Solving Competition
Email Campaigns
The Event
All event photography courtesy of Michelle Marie Photography (
Musical guest: Zach Williams and the Bellow
Presenter: Neil Blumenthal
Presenter: Stefan Sagmeister
Presenter: Sajan George