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    Criar is a Brazilian company specializing in event production that offers entertainment, decor and photography services. The challenge of this pr… Read More
    Criar is a Brazilian company specializing in event production that offers entertainment, decor and photography services. The challenge of this project was to understand the essence of the brand in order to develop the redesign of the visual identity and to structure the brand architecture. The old visual identity was focused only on the children's audience, presenting a nonfunctional visual universe for the adult audience. Criar’s purpose is to make dreams come true by building magical and amazing events. In this way, we create a visual universe that refers to magic and enchantment, with a visual identity with colorful and fun elements for children and neutral and dark elements for adults. Read Less
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