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    Isbjørn Sommerøl is the third in the series of Isbjørn beer from Mack. Following the success of the Isbjørn and Isbjørn Lite it was natural for M… Read More
    Isbjørn Sommerøl is the third in the series of Isbjørn beer from Mack. Following the success of the Isbjørn and Isbjørn Lite it was natural for Mack to follow up with a summer beer, this time flavored with Citra hops. Keeping the design in line with the two existing Isbjørn beers we relied on two colors, white and magenta. The vertical type together with the magenta, a color never seen on the beer shelf in Norway before, gives the can high visability amongst the competition. Read Less
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Isbjørn Sommerøl is the third product in the Isbjørn-family. Following the success of Isbjørn and Isbjørn Lite, Mack wanted to refresh their summer beer line-up. Summer beers have traditionally been a significant seasonal category for Norwegian breweries, but in recent years it has seen a steady decline in sales. To refresh the category, Mack brewed an Isbjørn flavoured with Citra hops, and we made a new iteration of the design, this time using white and magenta (a colour seldom or never seen in the beer-shelves in Norway). By setting the text “sommerøl” vertically on the can, and hyphenating it som-mer-øl, we also added a typographic pun. When you turn the can around, you will at one point read “mer øl”, which translates to “more beer” in Norwegian.