POSTER AND COLLATERAL PRINT

Campaign design for MCCC - Master of Social Sciences in Media, Culture & Creative Cities - of the University of Hong Kong (HKU). 
A2 Poster, Series of 3 double sided postcards and multiple on-site photo backdrops.

Ink Cloud concept based on actual photographic study of ink in warm water. The concept illustrates my understanding of Creativity to answer this year's MCCC course theme: "What is Creativity Worth?". A complex network of ideas, people and dreams as a tangible form but ever so fragile.