• Add to Collection
  • About

    About

    You, Me & Everybody skincare products decided to launch a range of natural hair and body products called Bodhi Me. The campaign needed a suitable… Read More
    You, Me & Everybody skincare products decided to launch a range of natural hair and body products called Bodhi Me. The campaign needed a suitable look and feel that could communicate the feelings and benefits of the products and brand voice. There are so many chemicals used in hair, body and beauty products in general, and most do more harm than good. The chemicals listed as not being in the range are not all known products, therefore not great selling points, so the copy had to summarise that the benefit of these products is that the things that aren't in the them are what make it better for you. Hence, 'We decided to leave out the bad stuff, so you could enjoy the good stuff'. *More examples of the campaign and other point of sale to come. Read Less
    Published:
Bodhi Me Promotional Campaign
You, Me & Everybody skincare products decided to launch a range of natural hair and body products called Bodhi Me. The campaign needed a suitable look and feel that could communicate the feelings and benefits of the products and brand voice. There are so many chemicals used in hair, body and beauty products in general, and most do more harm than good. The chemicals listed as not being in the range are not all known products, therefore not great selling points, so the copy had to summarise that the benefit of these products is that the things that aren't in the them are what make it better for you. 
Hence, 'We decided to leave out the bad stuff, so you could enjoy the good stuff'.
*More examples of the campaign and other point of sale to come.
Advert in Cosmopolitan Magazine (Australia - not Russia like this mock-up suggests...)
Poster version 1 - audience focused.
We wanted to use talent that would reflect the wholesome nature of the range, but also showcase that the product is hair, skin and body related.
Poster version 2 - benefits focused.