2015 Brand Relaunch: stride rite 191 spring street corporate office
Introduction of built for childhood platform
I was the lead designer/art director as well as project manager/print producer who coordinated with vendors on this project. We were under extremely tight timelines as well as an even more stringent budget to create some excitement and buzz around our brand relaunch featuring the introduction of our new built for childhood campaign. There were a number of areas that would need to be updated and just getting rid of the old graphics and existing paint took over 1/3 of our overall budget so we were quite limited in our creative executions. Our Vice President of Marketing asked for volunteers to take on this project as it would fall outside the scope of all our regular job functions and projects. I figured because it would come through creative anyway to execute, it would be a great opportunity for us to be involved from the beginning and concept what we thought we be most appropriate for the space given the vast areas we needed to repaint and cover as well as the stringent budget constraints the team would , be working within. In the end, while I wish we could have incorporated some different materials and had the ability to add in additional creative elements we did successfully meet the ask of the project and provided graphics that would introduce our brand relaunch in an impactful and dramatic way. We streamlined the paint applications to align with our new platform while still highlighting the essence of our brand through oversized and authentic lifestyle graphics. The first 6 images showcase the after and the remaining images are before photos of the space.
