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    The client, Haida Wild, required a rebrand that would translate the premium quality of the products and represent the values of the Haida Nation.… Read More
    The client, Haida Wild, required a rebrand that would translate the premium quality of the products and represent the values of the Haida Nation. In order to do this, an elegant, clean and bold brand was developed, along with original photography and strong messaging that represents the Haida’s concept of respect for all living things. Read Less
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REBRAND

The Haida Enterprise Corporation purchased a small mom and pop seafood processor that had thrived locally on Haida Gwaii for twenty years. The challenge was to rebrand the company as a premium seafood brand that would attract a wider commercial audience while still reflecting Haida cultural values. The logo was designed in collaboration with Haida Artist, Tyson Brown, in order to strike a balance between traditional Haida art form and solid design principles.


SKETCHING PROCESS

DEVELOPING KEY VISUALS

In order to be perceived as a premium brand, the key visuals and photography had to be unique. When consulting with the client, I urged them to considered original product photography as a way of communicating the brand’s quality and essence. I was given a limited budget and worked with professional photographer, Christian Arias-Carrasco in a make-shift studio in my apartment. We had limited resources and had to be creative with props and lighting techniques. It was a great learning experience experimenting with food photography and styling.



Improvised Studio ;)
A Few Of My Favourite Shots

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