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RAD Summer Dance 2016
THE PROBLEM
The Royal Academy of Dance holds an annual Summer Dance School for dance students aged 8-18 from all over the world. They produce merchandise unique to each event for students to take home as mementoes of their time dancing in London. I was asked to produce a design for the 2016 event.
 THE SOLUTION
The design had to translate across a whole range of products and appeal to dancers within the 8-18 age group, regardless of gender or cultural background. Due to printing restrictions, the design was limited to two or three colours. With this in mind, I created a minimalist text-based design using bright colours to reflect summer and the fun nature of the dance school. 
RAD Summer Dance 2016
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RAD Summer Dance 2016

Designing the look of the Royal Academy of Dance Summer Dance 2016 programme
3
144
0
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives