Cármenes identity
Logo design and visual identity for Cármenes Sofas, a manufacturer of sofas and decorative complements. From the naming we aimed to give the brand identity (with an element of irony) a feminine touch. Playing on the letter ‘C’ we created a floral symbol which reinforces the positive values of newness, freshness, creativity, innovation, nature, elegance and grace. This symbol is the element that identifies the brand in all applications.
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Cármenes general catalogue “New life”
The title created for the general catalogue (“New Life”) is related to the acquisition by Carmenes of the production rights to some products previously sold by another known brand in the market. For this reason we created an illustration (for both the cover and the promotional campaign) coherent with the visual identity of the brand: the products presented inside the catalogue have grown from buds and been given “new life”. To compose the various titles a pixelated typography was created. The pixels have been substituted by the floral element of the logotype.
Price list Cármenes “Smart Guide”
Price list project, entitled “Smart Guide”. The final format is the same as the red rectangle on the cover of the general catalogue, of which the smart guide is a summary.
Cármenes New Collection product catalogue
The title for the first catalogue of products exclusive to Carmenes is New Collection. The last two letters ‘on’ are highlighted to strengthen the idea of a new collection being turned on, that is starting to walk. In this catalogue there are also corporate elements from the corporate catalogue.
The title for the first catalogue of products exclusive to Carmenes is New Collection. The last two letters ‘on’ are highlighted to strengthen the idea of a new collection being turned on, that is starting to walk. In this catalogue there are also corporate elements from the corporate catalogue.
Cármenes poster / brochure
Project of poster and brochure for Cármenes’ participation in European Design 13 in Tokyo. The background decoration depicts an explosion of floral motifs (inspired by Japanese design) created by rotating various product images. The poster is presented folded into quarters. You discover the title “a new life for great design – made in Cármenes” as you unfold the brochure.
