stride rite 2015 rebrand launch
built for childhood platform ecommerce desktop assets
Our entire creative team worked on the rebrand launch of stride rite's new "built for childhood" platform. Our new brand standards included an updated font set, brand palette, lifestyle photography direction, product photography direction, an updated vertical stacked logo as well as various type lockups and color blocking treatments. This was a complete brand overhaul where literally every piece of creative for the website changed as well as every printed marketing support graphic and product packaging. Our website was updated with an entirely new set of brand standards for desktop as well as mobile including the functionality and user experience of the site as well as content.
