Weber Grills is an All-American brand known nation-wide by families everywhere. Famous for making great BBQ'd meats and veggies - this campaign is about the dads that make the BBQs happen. Dads are obsessed with having and making the best grilled meats in the neighborhood. They like making a reputation for themselves. The things that dads say daily stay with us forever, and the BBQs in our backyards are memories we'll never forget. Let Webber and Dad do what they're best at. After all, grilling? - It's a Dad Thing.
Art Director: Camila Bengoa
Copywriting: Francisco Fischer
Key Message: A grill for dads that love grilling almost as much as they love their families.
Typography Design Sketches/Ideation