2017 CASE Asia-Pacific Advancement Conference

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The 2017 CASE Asia-Pacific Advancement Conference is a four-day conference in Singapore equipping advancement professionals with vital skills to achieve success in alumni relations, fundraising, marketing and communications. It is produced by the Asia-Pacific office of the Council for Advancement and Support of Education (CASE), a professional association serving educational institutions and the advancement professionals.

This year was particularly special as CASE Asia-Pacific celebrates a 10 year anniversary — a journey of growth, challenge and friendship.

I was tasked with designing a cohesive modern brand which conveyed the energy and excitement surrounding the event. It needed to work well across print, web, and video while conveying a bold vision.

The conference marketing was a great success — it sold-out with the event registering over 400 delegates; a 35% increase from previous years.

Main conference wordmark

10th anniversary wordmark

Bright and robust colour palette

Variety of patterns used in the designs.

Teaser ads to build excitement and curiosity as to what was coming…

Conference website using the header graphic.

Small sidebar ad for Currents Magazine

Full page tip-in. A tip-in is an extra feature that is printed separately and attached into the magazine after it has been bound, It is designed so they can be removed easily by the reader. This was a 4 page, double sided tip-in. This shows page one folded up completely to the final size of A4/Letter as it appears to the reader.

This is the rear of the folded piece.

This is the full size, unfolded piece. It unfolds fully to an A2 size poster. The design is a striking and inspiration piece of art which encourages the reader to hang it up in their office, adding longevity to their piece.