Irish Beef - Brand Identification & Exhibition Space
The objective of this project was to create an identity design for Irish Beef. The main aim was to promote Irish Beef not only to local buyers and customers but also to introduce it in Asia countries. Irish Beef as a product
by itself is well known as a good quality meat, due to the climate, landscape and protectiveness of Irish’s farmers. Our client wanted to promote Irish Beef to other countries by memorable identify and exhibition.
by itself is well known as a good quality meat, due to the climate, landscape and protectiveness of Irish’s farmers. Our client wanted to promote Irish Beef to other countries by memorable identify and exhibition.
The outcome is a mix of traditional and modern brand identification kept in light-green color, which represents fresh Irish pastures, with addition of hand-made elements - such as stamped logo, standing for good quality
and stability of the product.
and stability of the product.
