Public Place, Hidden Stories
Client: Celcom | Agency: M&C Saatchi | Year: 2011
Numerous posters with QR codes were placed across Kuala Lumpur. The public was invited to scan these codes and they were rewarded with interesting facts, short stories about the area by award-winning writers, songs by local artists that were inspired by ghost stories about old buildings and more. The public then could share these stories with friends.
Role: Ideation, design(content), animation(content).
Client: Celcom | Agency: M&C Saatchi | Year: 2011
Numerous posters with QR codes were placed across Kuala Lumpur. The public was invited to scan these codes and they were rewarded with interesting facts, short stories about the area by award-winning writers, songs by local artists that were inspired by ghost stories about old buildings and more. The public then could share these stories with friends.
Role: Ideation, design(content), animation(content).
Kancil Awards 2011:
Mobile | Direct (Campaign) | Outdoor (Campaign) | Copywriting - Silver
Multimedia Campaign - Bronze
Innovative Use of Media - Merit
