Michael Clifford's profile

TurboTax.ca Homepage Redesign

Michael Clifford
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TurboTax.ca Homepage Redesign
Two versions ran as a test creating nearly identical lift over the original.
turbotax redesign A/B testing
turbotax redesign A/B testing
TurboTax.ca Homepage Redesign
Published:
Michael Clifford's profile

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Michael Clifford's profile
Toronto, Ontario, Canada

TurboTax.ca Homepage Redesign

An A/B/C test in which both test versions created a 12% lift in conversions over the original homepage.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives