Windhoek Lager
New Packaging Launch campaign
TV Tag - Retouching - Art Direction - Social Media
Windhoek beer asked us to launch their new packaging.
At the same time, we had to remind people that even though Windhoek may have a new bottle, on the inside it's still the same quality beer, made with only 3 ingredients, as always.
To launch the new packaging, we turned to Windhoeks highest-reaching media channel, TV. We created a tag to fit onto the end of the existing TV spot, that both launches the 'New Look", while continuing the intrinsic message of the original TV spot.
To support the campaign, we created full-page newspaper press ads.
The 'Exploded View' press ad showcases the latest pack innovations and new look, while the copy line reminds the audience of our brewing traditions and heritage.
The 'Exploded View' press ad showcases the latest pack innovations and new look, while the copy line reminds the audience of our brewing traditions and heritage.
We briefed a 3d rendering company to create our images, and then we refined them to the high standard of Windhoek Beer.
On the left: New Suit - On the right: Barber Shop - 2 and 3 of the print ads created to launch the new packaging.
Social Media
We amplified the concept on our existing social media platforms.
