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    Tradeversity is startup marketplace app that's positioned to take over college campuses nationwide. The app is limited to college emails, making … Read More
    Tradeversity is startup marketplace app that's positioned to take over college campuses nationwide. The app is limited to college emails, making it safer and easier to buy and sell items in your area. The product spanned both iOS, Android, and a web app for access on any platform, including marketing sites and transactional emails. The entire system was tackled by the team at 52inc, where I took lead on the design of the extensive iOS app, while my teammate on the design team handled the Android and web app. We worked in parallel on timelines along the way, iterating on problems independently, then critiquing together to dictate the best workflow, then executing. Read Less
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Tradeversity Marketplace App
Product Design • UI/UX • Interaction Design • Consulting
Tradeversity is startup marketplace app that's positioned to take over college campuses nationwide. The app is limited to college emails, making it safer and easier to buy and sell items in your area. The product spanned both iOS, Android, and a web app for access on any platform, including marketing sites and transactional emails. The entire system was tackled by the team at 52inc, where I took lead on the design of the extensive iOS app, while my teammate on the design team handled the Android and web app. We worked in parallel on timelines along the way, iterating on problems independently, then critiquing together to dictate the best workflow, then executing.
The Tradeversity product was a massive undertaking. At the time of design and implementation, marketplace products were at their peak, with over a dozen launching in a six month period. This made our challenge exponentially more difficult, as we had to position the product to be different than competition, but also still make sense in a streamlined fashion (not just cramming in features). Typically, we would launch with a slim MVP product to prove concept; however, the rapidly growing market meant we were launching with a robust set of features to be ready for the fall semester.

One feature we implemented was in-app payments, something no other product utilized. In early discussions, this seemed like a fantastic concept, as Tradeversity would take a portion of each transaction, and cashless transactions like Uber are easy and quick to use. The problem the design team ran into was how this would look and would be implemented so users weren't cheated out of the product they were buying, or their money. We iterated on multiple ideas but finally settled on a multi-step transaction process that was to be completed at time of transaction.

I wanted to challenge myself to do something more dynamic with the onboarding by pushing the illustration and animation. The app was geared towards the college demographic so it allowed us to be a little more humorous in our approach. We injected a little personality into the brand in hopes it would help encourage students to utilize the platform in a busy market. Plus...they were just funny and I had a hard time resisting pitching this option to the client. 
Tradeversity is available on iOS, Android, and the web