The Tradeversity product was a massive undertaking. At the time of design and implementation, marketplace products were at their peak, with over a dozen launching in a six month period. This made our challenge exponentially more difficult, as we had to position the product to be different than competition, but also still make sense in a streamlined fashion (not just cramming in features). Typically, we would launch with a slim MVP product to prove concept; however, the rapidly growing market meant we were launching with a robust set of features to be ready for the fall semester.
One feature we implemented was in-app payments, something no other product utilized. In early discussions, this seemed like a fantastic concept, as Tradeversity would take a portion of each transaction, and cashless transactions like Uber are easy and quick to use. The problem the design team ran into was how this would look and would be implemented so users weren't cheated out of the product they were buying, or their money. We iterated on multiple ideas but finally settled on a multi-step transaction process that was to be completed at time of transaction.