EGG: TOKEN BLACK MAN
From the archive...
Controversial, but with purpose. Created back in 2000 at the advertising agency HHCL in the UK, with my then creative partner John Parkin, these spots for egg caused quite a stir at the time.
The first ads to really challenge issues of race and sexuality in advertising in the UK, they drove home the message that at Egg (the credit card company) you're treated as an individual not a stereotype.
The debate that ensued led me to speak at the "Race In The Media" panel at the Edinburgh TV festival.
AWARDS
Campaign For Racial Equality: Race In The Media Awards:
Best Ad Of 2000
Copywriter
John Parkin/James Spence
Art Director
James Spence/John Parkin
Director
Frank Todaro
Creative Director
Steve Henry, Axel Chaldecott
Advertising Agency
HHCL & Partners
Agency Country
UK
Project
Egg credit card
Client
Tony Williams, Brand and Communications Director, Prudential Banking
Production Company
@radicalmedia
Art Director
James Spence/John Parkin
Director
Frank Todaro
Creative Director
Steve Henry, Axel Chaldecott
Advertising Agency
HHCL & Partners
Agency Country
UK
Project
Egg credit card
Client
Tony Williams, Brand and Communications Director, Prudential Banking
Production Company
@radicalmedia
Agency Producer
RICHARD SPALDING
Account Supervisor
DOMINIC STINTON
Producer
TOMMY TURTLE
Lighting Cameraman
BRENDAN GALVIN
