Marketing and advertising PAT Kherson Bakery together with a designer and illustrator Dzivulskiy Roman & Nina created a series of packages for bakery products. The task was to find a new face and draw attention to the brand of young, active consumers. Therefore, Hero is became a boy with different roles of the active man in the street:
- Morning jogging with Pets in sunny park
- The active cyclist in search of unexpected urban landscapes.
- Brave rower who's overcoming surging waters of the Dnieper.
An important role was create the motivation for positive mood of buyer. The authors carried out a symbolic line associated with an active life in Kherson and region, thereby proving that any Ukrainian city or region can have a pretty face in the form of packaging for daily food.