2011 Toys"R"Us Christmas Toy Catalogue
Concept, Elements Design, Layout Design
As usual, it was fun working on Kid's most anticipated toys' holiday book :) But there was a challenge to design pages full of merchandise and information in a festive and fun way. I avoided strong grids and used more curved lines and shapes. As you see on the first concept draft (second blue image) there is a wintery and snowy background that works as a footer at the bottom and also as a divider for featured items on top. Colourful ornament shapes were used as a promo burst background or as an image container.