Kind Organic are a organic cotton sanitary brand. We created a simple yet warm identity for their new range of products. The design moves the product away from other more 'earthy' organic brands and into a more contemporary space. The design communicates the brand's organic credentials in an approachable way.  Information is cleanly presented with simple to navigate products and benefits. The design has been well received by buyers in high street shops and has already gained a listing on Ocado.