Logical provide logical telecom services to growing businesses. However, their website was anything but logical. A focus on features, not benefits, left viewers cold and confused. At heart, Logical are about grafting a great personal experience onto a high-tech product.

During Aye’s in-depth research process – talking to current and lapsed clients – we discovered that many had switched to a new provider in the belief they couldn’t access certain products. In truth, Logical could offer the services required, but weren’t accurately communicating that.

We streamlined the website by considering the user journey through the many different products and categories. This made the website much easier to use and more intuitive.