MaxMara Adv Accessories SS 2017
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    About

    Designed for modern women with big ideas and creativity, the MaxMara Spring/Summer 2017 Collection offers a new mix of sensual modernity inspired… Read More
    Designed for modern women with big ideas and creativity, the MaxMara Spring/Summer 2017 Collection offers a new mix of sensual modernity inspired by Lina Bo Bardi. Architect, designer and intellectual, Bo Bardi was connected to Tropicalia, the avant-garde cultural movement that influenced her concrete and glass structures, which would seem incomplete without the rain forest that grows in and around them. The thriving flora and the precise geometry have been the inspiration for us to create a set where, with some lines of her architecture, the accessories were immersed in a tropical world of shadows and lights, in balance between the wild nature and her rough but elegant and simple forms. Architecture and fashion: two worlds combined together in a unique vision. Our passion. Read Less
    Published:
Designed for modern women with big ideas and creativity, the MaxMara Spring/Summer 2017 Collection offers a new mix of sensual modernity inspired by Lina Bo Bardi. Architect, designer and intellectual, Bo Bardi was connected to Tropicalia, the avant-garde cultural movement that influenced her concrete and glass structures, which would seem incomplete without the rain forest that grows in and around them. The thriving flora and the precise geometry have been the inspiration for us to create a set where, with some lines of her architecture, the accessories were immersed in a tropical world of shadows and lights, in balance between the wild nature and her rough but elegant  and simple forms. Architecture and fashion: two worlds combined  together in a unique vision. Our passion.
Client:
MAX MARA
Project:

ADV Accessories SS 2017
Photo:
 BODHA D’ERASMO & GILDA
Set Design:
JACOPO LETTENMAYER/SAMANTA SORRENTINO
Digital Retouch:
 
TEA DRAGANO

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