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    Lemur is a product design studio based in Denmark. With an effortless approach to design, they develop their own collections and work on commissi… Read More
    Lemur is a product design studio based in Denmark. With an effortless approach to design, they develop their own collections and work on commission, designing honest and durable products, handcrafted in Europe. They came to us to work on their rebranding and communication strategy. It was a tightly collaborative process, where we decided very early on for an identity that would honour their own approach and the clean, minimal Scandinavian landscape their products live in. So we went back to basics and looked at branding in its most elemental way, in the sense of leaving a mark on a surface. We applied this principle to the Lemur wordmark and pressed it down on a surface. The result, which we call the Footprint, is the backbone of Lemur's identity. Applied in every support, this device unfolds into different degrees of brand presence: from constrained to bold, from abstract to concrete. Read Less
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Behance is nice and all, but our website is much better. Check it here for more information on this project and learn what Raquete is all about.