Tom Tailor
Case study
Before the international men's fashion label Tom Tailor launched in South Africa, the brand wanted to drum up excitement and establish itself as a fashion icon. So Aqua personified the brand and brought Tom Tailor to 'life' through an online persona.
Tom always attended the coolest events and wore the latest fashion - he became someone to emulate; and as soon as the brand launched, he was. Tom Tailor may have ceased to exist online but Tom Tailor was invigorated by the thousands of fashion fans who lived their own interpretation of the brand in real life.
Tom always attended the coolest events and wore the latest fashion - he became someone to emulate; and as soon as the brand launched, he was. Tom Tailor may have ceased to exist online but Tom Tailor was invigorated by the thousands of fashion fans who lived their own interpretation of the brand in real life.
