This project required us to base a booklet design on our thesis proposal. It would offer a form of our thesis in a beautifully designed booklet that illustrates the story. For my thesis proposal, I focused on Visual Design on the farm. I chose this topic as Safety Design and accidents resonated with me being a big issue in the farming industry. I wanted to discover how it is represented and what makes it unique. The project has a simplistic design with muted colours with structural, architectural images a key element along with white space.
Front cover with structural elements
Typography is a strong focus throughout the design
Design thinking plays a major role in the farming industry which has been promoted by Tim Brown