Loss of bladder control is a problem that is often aggravated under stressful situations, leading to an immediate urge to urinate. In the Indian subcontinent, holding one's little finger up is a universal sign for the need to immediately use the washroom.
In these ads the embarrassing need to urinate strikes our protagonists when they are under severe stress. When an umpire is supposed to hold up his index finger to symbolize a batsman's dismissal, his leaky bladder forces him to instead signal for the washroom. An actor who forgets his lines under pressure is struck with the urge to urinate and therefore holds up his little finger. The solution is of course UR Halt, which improves bladder control and spares the blushes.
Brand: UR Halt
Advertising Agency: Sketch
Website: www.sketchindia.com
Creative Director: Sanghomitraa
Art Director: Siddhartha Sankar Ray
Illustrator: Gourab Jana
Published: 22 November, 2016
